Born in Japan, BEAROLOGY is a clothing & lifestyle brand that embraces the bear attitude. We exist to create more meaningful connections around the world and strengthen the bear community. We want each bear to express himself through our products.

With BEAROLOGY, you can embrace the bear lifestyle and be proud.


The study of bear.
We are a rare breed of men who see the world differently.
It’s about finding comfort in the sea of discomfort.
It’s L and XL, and never S. 
It’s more about loving, less about hating.
It’s a community, not a lone journey.
It’s a life, not a phase.
Living a bear life is never easy.
This is where you belong.