NEW BEAROLOGY
HOODIES

INTRODUCING.. BEAROLOGY HOODIES

A new fashion statement that makes you feel GOOD and look GREAT.
Premium. Iconic. Masculine.
In our design expression, we bring our classic brand statement together with playfulness of highlight colours. 

Comes in classic white and energetic navy blue.
To make you look cool and feel comfortably warm.

Everything we create, we aim to boost your confidence and make you proud to be in the bear world. 
Because we believe that our hoodies can become signature of bear life and help you enjoy every life’s moment.

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BEAROLOGY GENUINE純正

Introducing…..A new dimension of BEAROLOGY lifestyle.
Smart. Authentic. Genuine.

A blend of navy blue, yellow, and white.
A mixture of cool and confidence.
To share our unique identity and lifestyle.
To shine the spotlight back at you and make you look cool.

In our design expression, we bring East and West together.
A unifying power of English and Japanese.
To be more GENUINELY connected with our bear community.

A new shade of BEAROLOGY!
Charming. Attractive. Mysterious.

GREY brings a different perspective to bear life.
GREY is mixture of black and white.
Powered by a touch of red.

NEW BEAROLOGY GREY

A combination of strength and sophistication.
A contrast of toughness and gentleness.
A new shade of life.

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BEAROLOGY is back!
Bolder. Stronger. Sexier. 

Introducing….
BEAROLOGY LEMONADE

The BEAROLOGY attitude X the spirit of summer. 

Lemon represents the taste of summer. 
A fresh feeling that’s optimistic and delightful. 
A take on life that’s always positive and moving. 

We believe that when life gives you lemons, you make lemonade. 
Because your life is yours to live, so make the best of it. 
This is the BEAROLOGY Attitude.

In our design expression, lemon brings YELLOW into our world. 
The BEAROLOGY world is now bold and colourful. 
Black. White. Yellow. 


Introducing BEAROLOGY SHORTS Collections

COLOUR: SIMPLE BLACK and ENERGETIC NAVY BLUE for you to express your personality.

STYLE: POKET SHORTS and PRINTED SHORTS for your favorite style.

ATTITUDE: BE BRAVE. BE STRONG. BE YOU.


OUR STORY

Born in Japan, BEAROLOGY is a clothing & lifestyle brand that embraces the bear attitude. We exist to create more meaningful connections around the world and strengthen the bear community. We want each bear to express himself through our products.

With BEAROLOGY, you can embrace the bear lifestyle and be proud.

MANIFESTO

The study of bear.
We are a rare breed of men who see the world differently.
It’s about finding comfort in the sea of discomfort.
It’s L and XL, and never S. 
It’s more about loving, less about hating.
It’s a community, not a lone journey.
It’s a life, not a phase.
Living a bear life is never easy.
This is where you belong.
Woof.